The reveal of the host city of the Eurovision Song Contest is the first glimpse of what people can expect from the host country. So it needs to be more than just a simple reveal. The brief was to present the Netherlands to the rest of the world as a free, openminded, welcoming country. All in a fresh and modern way. A video that would create a sense of pride within the Netherlands. And make everyone from other countries feel welcome and excited about being part of Eurovision 2020.
concept: Fast Forward Amsterdam
director: Thomas Melgers & Joël Amahorseija