WHEN

YOU DRIVE

NEVER DRINK

WHEN YOU DRIVE NEVER DRINK

client: Heineken
concept: TBWA/NEBOKO
director: Tim Toorman & Thomas Melgers

DELIVERABLES
2 episodes
8 instastories

Episode 2: The Pit Stop

Driving your friends home without drinking any alcohol yourself? That deserves to be rewarded! In collaboration with Veilig Verkeer Nederland and Heineken we created two unique experiences, in line with the international ‘When You Drive, Never Drink’ campaign.

In the second episode drivers once again get checked at an alcohol-controle and when they pass the test they are taken onto circuit Zandvoort for the ultimate test. And the winner gets to join the Mexican Grand Prix.

Episode 1: Go Karts

In the first episode drivers get checked at an alcohol-controle and when they pass the test they have to drive their cars into an abandoned building. When they exit their cars a gigantic indoor go-kart circuit is revealed where contestants battle for the win: two tickets to the Grand Prix!

Dr. Oetker Taart van de Eeuw

De taart van de eeuw

Social Content - DR. OETKER

Nederland schakelt om

Social Content - Eneco

Rogier Smit maakt een selfie

Decemberzegels

Social Content - Post-NL

Studenten Bonus Battle

Social Content - Albert Heijn

ADDRESS

Danzigerbocht 39K
1013 AM Amsterdam
020-808 8 808
info@fastforward.amsterdam

EXECUTIVE PRODUCER

Hanneke van Buren
hanneke@fastforward.amsterdam

CREATIVE DIRECTOR

Thomas Melgers
thomas@fastforward.amsterdam