YOU DRIVE
NEVER DRINK
WHEN YOU DRIVE NEVER DRINK
client: Heineken
concept: TBWA/NEBOKO
director: Tim Toorman & Thomas Melgers
DELIVERABLES
2 episodes
8 instastories
Episode 2: The Pit Stop
Driving your friends home without drinking any alcohol yourself? That deserves to be rewarded! In collaboration with Veilig Verkeer Nederland and Heineken we created two unique experiences, in line with the international ‘When You Drive, Never Drink’ campaign.
In the second episode drivers once again get checked at an alcohol-controle and when they pass the test they are taken onto circuit Zandvoort for the ultimate test. And the winner gets to join the Mexican Grand Prix.
Episode 1: Go Karts
In the first episode drivers get checked at an alcohol-controle and when they pass the test they have to drive their cars into an abandoned building. When they exit their cars a gigantic indoor go-kart circuit is revealed where contestants battle for the win: two tickets to the Grand Prix!

ADDRESS
Danzigerbocht 39K
1013 AM Amsterdam
020-808 8 808
info@fastforward.amsterdam
EXECUTIVE PRODUCER
Hanneke van Buren
hanneke@fastforward.amsterdam
CREATIVE DIRECTOR
Thomas Melgers
thomas@fastforward.amsterdam